Learn and Copy our 8-step Formula on how to generate high-converting sales copy for your sales funnels! Learn the 101 AI Prompts For Sales Funnels on how to build sales funnels!
In this article you will learn how to use AI Prompts to increase the speed of building funnels while it actually makes them convert better as well! This is based on our own experience and on Gusten Sun's E-Book. (More like this inside his FFD program!)
How to Write Sales Copy Using AI
How To use AI to Make Your Sales Funnels convert better for your own funnels and your client's funnels?
While AI is often used to create content fast it is important to use it the right way to make sure your customers see it as something natural and that it's actually true.
Wanna check out more content like this, go check Gusten Sun's program HERE!
Summary of the article:
Introduction
AI is here to stay and it's changing how we write copy and build funnels forever.
The secret is knowing how to leverage it and use it as a "weapon" to scale our businesses faster, instead of being afraid of it replacing our jobs.
You can use it to "uplevel" your skills, and become ever better at what you do.
WHO IS GUSTEN SUN?
Gusten Sun has built 500+ sales funnels for clients all over the world. His most known clients are Tony Robbins, Dean Graziosi, Russell Brunson, Robert Kiyosaki and many more.
It's safe to say he has a lot of insights and experience, which is why he's so in to AI.
While this is quite some text to read, his course "Fulltime Funnel Designer" is filled with videos and Step-by-Step tutorials about Sales Funnels and everything worth knowing about them.
SUMMARY OF THE EBOOK "AI FOR SALES FUNNELS"
We're going to cover "AI for Sales Funnels", and go over the following subjects on how you can use it to write sales copy for all your marketing assets such as:
Ads
Landing pages
Sales funnels
Order forms
Product pages
Launch campaigns
VSL's
Emails
and everything "growth" and revenue focused.
.
Terminology
We'll start by looking at some of the "lingo" that's being used in the AI "funnel" space.
AI - Artificial Intelligence.
Prompts - The input data feeding the AI.
Prompting - Feeding the right inputs to get outputs.
Prompt Engineering - Optimizing and expanding the inputs based on the outputs you get.
Reverse Prompt Engineering - Asking for prompt templates and formulas based on inserted texts.
Machine Learning - Algorithms and statistical model that enable computers to learn from data, improve their performance on a specific task over time, and make predictions or decisions based on that data.
Language Model - Human-like text generator.
Factual vs. Generative Intelligence
There's obviously a ton of use cases for AI, but in the eBook the focus is mainly on the 2 we'll use to grow your online business with funnels and copy.
FACTUAL INTELLIGENCE
Factual intelligence is the art of generating answers based on factual data available in the AI's knowledge base.
This could include Open AI's data base, search engines like Google and Bing, or other internal data sets from where it'll generate factually correct outputs to the best its ability.
GENERATIVE INTELLIGENCE
Generative intelligence is less focused on "finding" answers from raw knowledge data, and instead helps you write brand new text elements from trained data sources that you feed it.
Examples of generative copy is when you tell AI tools/GPT what you offer, and you ask it to write or rewrite compelling sales letters, content or emails.
Categories
IMPLEMENTATION
Frameworks - Ask what it would prefer you feed it.
Context - Provide context about your business/offers.
Assign Role - Tell it what profession or specialist it is.
Brainstorm - Ask for ideas, headlines, angles, stories
Prompts - Feed the AI with your prompts.
Engineer - Optimize or expand on the responses.
Formulas - Test new formulas of the same input.
Another thing you can do is try to generate new copy byjust asking it to rewrite something you have or something it gave you, in a new style or voice.
You can ask it to write in the style of famous people, like Russell Brunson, Dan Kennedy, Tony Robbins, Oprah Winfrey, Gary Vee, Martin Luther King Jr, David Ogilvy, Robert Collier, Claude Hopkins, Eugene Schwartz and many more.
Reverse Engineering Goals
ASK FIRST
Before you start feeding it prompts, ask what it would prefer to give you the best output.
Example when asking ChatGPT:
"What are some frameworks you want me to use when feeding you prompts so we can get the best outcome, and not just generic copy?"
This is how ChatGPT Told Us To Do The Prompts:
Be clear and specific in your prompts. Use specificwords and details in your prompts to help me understand exactly what you are looking for.
Provide context. Providing some background information about the topic or situation can help me generate more relevant and accurate responses.
Ask open-ended questions. Instead of asking yes or no questions, ask questions that require more detailed answers. This can help me generate more informative responses.
Use natural language. Try to phrase your prompts in a way that sounds like a natural conversation. This can help me better understand what you are looking for and generate more relevant responses
Be patient. Sometimes it may take a few prompts to get the response you are looking for. Don't be afraid to ask follow-up questions or provide more details to help me generate a better response.
PROVIDE CONTEXT
The more you can describe about your business, what you do, how you help people, your offers, pricing and what's included, the better it'll understand you when writing copy.
Examples on how to provide context:
Who you are
What your business name is
What problems you solve
What pain points your customers usually have
What solution you sell to solve those problems
What benefits people get from your solution
What impact it has when problems get solved
What internal emotions people feel
What your offers are
How it's been helping people
What others have said they liked about them
What your backstory is
What epiphany you've had
What your mission is
What guarantee you have
FAQ's
Roles
Now let's assign a role to your AI copywriting assistant, so it can adapt the style.
If you want to get great copywriting done for you from AI and ChatGPT, you want to assign the right role so it knows from which "knowledge bases" to pull from.
Below is listed a few examples of categories and roles within each category, so you can find some that fits your needs the best.
CATEGORIES OF ROLES
If you want to get great copywriting done for you from AI and ChatGPT, you want to assign the right role so it knows from which "knowledge bases" to pull from.
Below is listed a few examples of categories and roles within each category, so you can find some that fits your needs the best:
Business Consulting
Writing & Editing
Marketing & Advertising
Design & Multimedia
Education
Entertainment
Others
BUSINESS CONSULTING
Act as a consultant for this business
Act as an advisor for my company
Act as a financial analyst or accountant
Act as a project manager
Act as a legal consultant or advisor
WRITING & EDITING
Act as a copywriter for this company
Act as a blog writer
Act as an author
Act as a scriptwriter
Act as a product description writer
Act as a sales copywriter
Act as a press release writer
Act as a technical writer
Act as a white paper writer
Act as a case study writer
Act as a newsletter writer
Act as an email marketer
Act as a copy editor or proofreader
MARKETING & ADVERTISEMENT
Act as a branding expert
Act as a content strategist
Act as a search engine optimization (SEO) specialist
Act as a social media manager
Act as a website copywriter
Act as a writer for advertisements or brochures'
DESIGN & MULTIMEDIA
Act as a graphic designer
Act as a video editor
Act as a web designer
Act as a UX/UI designer
Act as a photographer
EDUCATION & INSTRUCTION
Act as a teacher
Act as a personal trainer
Act as a health and wellness coach
Act as math expert
ENTERTAINMENT
Act as a stand-up comedian
Act as a storyteller
Act as a podcast host
Act as a composer
Act as a producer
Act as a songwriter
Act as a character from the movie
OTHERS
Act as a research specialist in this field
Act as a plagiarism checker
Act as a developer
Act as a world-class chef
Act as a world-wide travel guide
Act as a social media specialist
Act as a relationship counselor
Act as a motivational speaker
Act as a political analyst
Act as a historian or researcher
Act as a meteorologist or weather forecaster.
70 Prompts Examples
Now let's take those categories and look at 10 examples of prompts within each of them:
BUSINESS CONSULTING - EXAMPLES
Write a sales page for a business consulting service that helps small businesses increase their profits.
Craft a landing page for a consulting service that specializes in reducing business expenses and increasing efficiency.
Create an email campaign to promote a business consulting service that helps businesses improve their online presence and SEO.
Write a blog post discussing the benefits of outsourcing certain business functions to a consulting service.
Craft a social media post promoting a consulting service that specializes in helping businesses improve their customer service and retention.
Write a case study highlighting the success a business had after using a consulting service to streamline their operations.
Create a white paper discussing the importance of a solid business plan and the benefits of hiring a consultant to help create one.
Craft a video script promoting a consulting service that specializes in helping businesses create and implement sustainable business practices.
Write a brochure for a consulting service that offers advice on business growth and expansion strategies.
Create a press release announcing the launch of a new consulting service that helps businesses navigate and adapt to changes in their industry.
WRITING & EDITING - EXAMPLES
Write a landing page for a freelance writing service that specializes in creating persuasive copy for businesses.
Craft a social media post promoting a writing service that offers content writing for blogs and websites.
Create an email campaign to promote an editing service that helps businesses and individuals improve their writing.
Write a blog post discussing the benefits of using a professional writer for creating marketing copy.
Craft a video script promoting a writing service that specializes in creating engaging and informative product descriptions.
Write a case study highlighting the success a business had after using a professional writer to create their website copy.
Create a white paper discussing the importance of using clear and concise language in business communications and the benefits of hiring a professional writer or editor.
Craft a brochure for an editing service that offers proofreading, line editing, and substantive editing for books and manuscripts.
Write a press release announcing the launch of a new writing service that specializes in creating content for social media
Create a landing page for a resume writing service that offers personalized resumes and cover letters to help job seekers stand out.
MARKETING & ADVERTISING - EXAMPLES
Write a sales page for a social media marketing service that helps businesses increase their online presence and engagement.
Craft a landing page for a search engine optimization (SEO) service that helps businesses rank higher in search engine results.
Create an email campaign to promote a pay-per-click (PPC) advertising service that helps businesses generate leads and sales.
Write a blog post discussing the benefits of influencer marketing and how it can help businesses grow their customer base.
Craft a social media post promoting a marketing service that specializes in creating compelling and effective email marketing campaigns.
Write a case study highlighting the success a business had after using a marketing service to launch a new product or service.
Create a white paper discussing the importance of creating a strong brand identity and the benefits of hiring a marketing agency to help with branding.
Craft a video script promoting a marketing service that specializes in creating engaging and informative video content for businesses.
Write a brochure for a digital marketing agency that offers a range of services, including social media management, email marketing, and PPC advertising.
Create a press release announcing the launch of a new marketing service that specializes in helping businesses target and reach their ideal customers.
DESIGN & MULTI MEDIA - EXAMPLES
Write a landing page for a web design service that create beautiful, functional, and responsive websites for businesses.
Craft a social media post promoting a graphic design service that specializes in creating eye-catching and effective visuals for social media and advertising.
Create an email campaign to promote a multimedia design service that offers video editing, animation, and audio production.
Write a blog post discussing the importance of incorporating good design into business communications and the benefits of working with a professional designer.
Craft a video script promoting a web design service that specializes in creating custom e-commerce websites with seamless user experiences.
Write a case study highlighting the success a business had after using a design service to create a new visual identity and brand package.
Create a white paper discussing the importance of creating accessible and inclusive designs and the benefits of working with a design team that values diversity and equity.
Craft a brochure for a multimedia design agency that offers a range of services, including branding, web design, and video production.
Write a press release announcing the launch of a new design service that specializes in creating augmented reality experiences for businesses.
Create a landing page for a product packaging design service that offers creative and effective packaging designs to help products stand out on the shelf.
EDUCATION & INSTRUCTION - EXAMPLES
Write a landing page for an online tutoring service that provides personalized and effective instruction in various academic subjects.
Craft a social media post promoting a language learning platform that uses AI to personalize learning and accelerate progress.
Create an email campaign to promote an online course on digital marketing that helps businesses improve their online presence and attract more customers.
Write a blog post discussing the benefits of online learning and the advantages of using a platform that provides interactive and engaging learning experiences.
Craft a video script promoting a coding bootcamp that helps aspiring developers gain practical skills and real-world experience.
Write a case study highlighting the success a student had after using an online learning platform to master a new skill or subject.
Create a white paper discussing the importance of lifelong learning and the benefits of investing in education and training.
Craft a brochure for a continuing education program that offers a range of courses and workshops in various fields.
Write a press release announcing the launch of a new instructional platform that uses virtual reality to enhance learning and engagement.
Create a landing page for a music lesson service that offers personalized and interactive instruction in various instruments and music styles.
ENTERTAINMENT - EXAMPLES
Write a landing page for a streaming service that provides access to a vast collection of movies, TV shows, and original content.
Craft a social media post promoting a virtual concert or live performance by a popular musician or band.
Create an email campaign to promote a new book release by a bestselling author or a rising star in a particular genre.
Write a blog post discussing the benefits of consuming entertainment that aligns with personal interests and passions, and the importance of discovering new and emerging talents.
Craft a video script promoting a new mobile game or app that provides an engaging and entertaining user experience.
Write a case study highlighting the success a media franchise had after using a marketing campaign to expand its reach and attract new fans.
Create a white paper discussing the importance of diversifying the entertainment industry and the benefits of supporting underrepresented voices and perspectives.
Craft a brochure for a comedy club or entertainment venue that offers a range of performances and events to suit various tastes.
Write a press release announcing the launch of a new film of TV series featuring a popular actor or actress, or directed by a notable filmmaker.
Create a landing page for an online community or forum that provides a platform for fans to connect, share, and discuss their favorite entertainment genres or media.
OTHERS - EXAMPLES
Write a landing page for a plagiarism checker service that helps students and professionals ensure the originality and authenticity of their work.
Craft a social media post promoting a travel guide service that offers customized and personalized travel itineraries for individuals and families.
Create an email campaign to promote a developer community platform that connects programmers and developers with job opportunities and collaboration projects.
Write a blog post discussing the benefits of cooking with fresh, locally-sourced ingredients, and the ways in which a world-class chef can inspire and elevate the culinary experience.
Craft a video script promoting a social media specialist service that helps businesses optimize their social media presence and reach a wider audience.
Write a case study highlighting the success a couple had after using a relationship counselor to improve communication, trust, and intimacy in their relationship.
Create a white paper discussing the latest political developments and their potential impact on the economy, society, and the global community.
Craft a brochure for a motivational speaker that offer inspiration, motivation, and practical strategies for personal and professional growth.
Write a press release announcing the launch of a new meteorology app that provides real-time weather forecasts, alerts, and emergency notifications.
Create a landing page for a historical research service that provides accurate and comprehensive information on historical events, figures, and movements.
Prompt Engineering
Expand on the prompts to optimize the output and results of your copy.
BAD PROMPT: IMMEDIATE ASK
"Write sales copy for my funnel agency."
"Act as a copywriter and give me 10 emails for my funnel agency"
"Act as a copywriter and re-write this entire VSL scrip into better copy that converts."
GOOD PROMPT - PART 1: CONTEXT
"Here's a little context about my business first before we get into writing. I sell done-for-you sales funnel building services to course creators. We include everything from strategy to offer creation, copywriting, design, branding, mobile optimization and all the tech integrations. Does that make sense so far?"
STEP 2: BRAINSTORMING IDEAS
"Thanks, great ideas! Let's start with the free lead magnet you suggested.
What are some lead magnets you think business owners would benefit from?"
STEP 3: ASSIGN ROLE AND FEED IT PROMPTS
"Perfect! Let's create an ebook with a checklist of all things "CRO" aka conversion rate optimization for landing pages and sales funnels.
Act as a highly experienced copywriter from a successful funnel agency and give me a bullet point list of things we can do to improve conversions on websites, landing pages and sales funnels. Write them as a checklist."
STEP 4: EXPAND ON THE PROMPTS
"Thanks, this is a great start. Now let's create a title for the ebook, but make it something that's instantly attention-grabbing for course creators wanting to monetize their expertise with sales funnels.
Write 10 headlines and I'll pick a few that we can expand on from there to get more options."
STEP 5: EXPAND AND FINALIZE
"Re-write these 2 but in a "fear based" format, that shows them what they're missing out on or leaving on the table, and include terms:
"10 Tips" in the title: "From Zero to Sales: The Ultimate Course Creator's Guide to Monetizing with Funnels"
"The Course Creator's Guide to CRO: How to Optimize Your Sales Funnels for Maximum Conversions."
STEP 5: EXPAND AND FINALIZE And then finally what you're left with is this:
STEP 6: TURN INTO A SOCIAL MEDIA POST
"Use the context above and write a facebook post for my personal friends and followers announcing the ebook. Write in the style of Russell Brunson and make it sound more like I'm talking to friends and not trying to sell anything."
STEP 7: REWRITE IN ANOTHER STYLE
"Rewrite in Dan Kennedy's voice and make it more direct and salesy since this is for a group of 45-55 age old business men, who are too busy scrolling through Facebook all day."
STEP 8: TURN INTO AN EMAIL NEWSLETTER
"I like this one, thanks! Let's turn it into a newsletter for my email list as well, but rewrite the intro of the email to be for those who have subscribed to the "Crushing Course Sales" newsletter."
STEP 9: ADD YOUR PERSONAL TOUCH TO IT
"Here's why I decided to create this ebook"
"So I had a meeting with a client yesterday, and we started talking about CRO, so I wanted to outline the process we go through internally."
"I see so many course creators spend all this valuable time on making sure their course videos are great, which is important for sure, but here's where they're leaving so much money on the table, and how to quickly fix it."
"Before you start any of this, make sure you have the foundations of your course in place. Here's what you need to have in place before starting to optimize your funnels and scaling it."
"I've noticed more and more people are reaching out asking for our done-for-you services, so I wanted to outline what's included and how it works, so you know if this is for you."
"What I really wanted/feared was actually this."
STEP 10: REVERSE PROMPT ENGINEER FOR FUTURE
"Awesome, now let's Reverse Prompt Engineer this to get a template anyone can use for any ebook they're creating. Start with the outline of the ebook and give me a formula any business can use, not just people selling services."
We continue by adding:
" Great, now do the same for generating headlines for an ebook."
Prompt Templates
Feel free to use these as foundation to generate new prompts for your own business.
PART 1: NICHE
The niche is the general topic or theme that your content will focus on. It helps you to define the scope and direction of your content and ensures that you are targeting a specific audience.
PART 2: FRAMEWORK
The framework is the format or medium in which you will create your content, such as a blog series, podcast, webinar, or something else. It determines the style and structure of your content.
PART 3: TOPICS
The topics are the specific aspects or subtopics within the subject that you will cover in your content. They help you to break down the subject into manageable pieces and ensure that you are providing in-depth, valuable information to your audience.
PART 4: EXAMPLES
The examples are prompts that you can use to generate ideas for your content. They provide a clear and concise summary of what you're looking for and can serve as a starting point for your prompting.
Examples
EXAMPLE: ENTREPRENEURSHIP
Niche: Entrepreneurship
Framework: Podcast
Topics: Starting a business, marketing strategies, overcoming challenges, scaling a business.
EXAMPLE: MENTAL HEALTH
Niche: Mental health
Framework: Blog Series
Topics: Coping with anxiety, stress management, building resilience, promoting self-care.
EXAMPLE: RESTAURANT
Niche: Restaurant Operations
Framework: Webinar
Topics: Menu development, kitchen management, customer service, marketing.
EXAMPLE - SLEEP COACH
Niche: Sleep Coaching
Framework: Sales Page
Topics: Sleep hygiene, overcoming insomnia, optimizing sleep environment, sleep and mental health.
Copywriting Formulas
Here's some of the frameworks for copywriting that AI and GPT recommended:
PAS (Problem-Agitate-Solve) Framework:
This framework focuses on identifying the problem faced by the target audience, agitating the pain points, and offering a solution.
EPIC Framework:
This framework focuses on establishing credibility, presenting the product's features, identifying the customer's pain points, and offering a solution.
Before-After-Bridge (BAB) Framework:
This framework focuses on highlighting the customer's current state (before), the desired state (after), and the solution that bridges the gap between the two (the product).
AIDA (Attention-Interest-Desire-Action) Framework:
This framework focuses on capturing the reader's attention, building interest, creating desire, and inspiring action. Story-Selling Framework: This framework focuses on telling a story that connects with the reader and highlights the benefits of the product.
Unique Selling Proposition (USP) Framework:
This framework focuses on highlighting the unique value proposition of the product and what sets it apart from competitors.
Social Proof Framework:
This framework focuses on building credibility by showcasing testimonials, reviews, and other forms of social proof. Scarcity Framework: This framework focuses on creating a sense of urgency by emphasizing the limited availability of the product.
Pain-Pleasure Framework:
This framework focuses on identifying the pain points of the target audience and offering a solution that brings pleasure. Customer Journey Framework: This framework focuses on mapping the customer's journey from awareness to purchase and beyond, and crafting copy that speaks to each stage of the journey.
FAB (Features-Advantages-Benefits) Framework:
This framework focuses on highlighting the features of the product, explaining the advantages of those features, and demonstrating the benefits to the customer. Solution-Focus Framework: This framework focuses on identifying the customer's pain points and offering a solution that addresses those pain points.
Value Proposition Framework:
This framework focuses on articulating the value that the product offers to the customer, including the benefits and unique selling points.
Future Pacing Framework:
This framework focuses on painting a picture of the future for the customer, highlighting the benefits of the product and the positive outcomes that they can expect.
Transformational Framework:
This framework focuses on showcasing how the product can transform the customer's life, addressing their desires and helping them achieve their goals.
Summary
Feel free to use the lessons inside the ebook to boost your own online business. Learn how to use AI to build sales funnels, write copy and optimize your conversion rates.
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