The Ultimate 13P Sales Funnel Formula
What is the difference between building a sales funnel and building a business?
Which strategies should you use at your current stage vs your stage in 3 years?
How do you go from zero to 10k/month vs how do you go from 10k to 50k+/month?
These are the questions we will be answering in this article, PLUS all the 13 P:s needed for building a successful business and funnel agency!
Our free 30 day bootcamp is now available for free - For anyone struggling to get started or wanna scaling their business!
Once you're done with the free bootcamp - Grab a 30-day free trial on us to get a headstart!
Check out the video below to take advantage of the visuals explaining everything!
How to use the 13P:s for building your Sales Funnels
All of the 13 P:s wont necessarily be used on every single sales funnel - It's more about learning how to use and combine for generating sales for your funnels.
For a course funnel you might use the first 1-7 of the P:s and for a coaching funnel you might use the 8-13 of the P:s and so on!
Make sure you go through the Bootcamp to see how they work out and by using them on a regular basis, you will eventually start recognizing the patterns of the P:s.
1. Promise
The promise that you make to your customers.
Hook them by making a Promise of an outcome - Their desire.
Something they will achieve without having to do this thing they hate.
"Lose 10 pounds without having to starve yourself"
Example of promise - Template
2. Problem at Stake
Tell your customers or leads about something they currently lack. Something they might not be aware of or something they don't know how to solve.
"Your website or landing page is too confusing, and visitors leave feeling overwhelmed with info and not enough direction to ONE offer..."
Example of problem
3. Pain points
This is where you talk about their pains, struggles and feelings that are caused by not having more of their desired outcome.
Example of Pain points
4. Proof of Results
People want you see your credibility to trust you with a solution to their problems. Your credibility can be shown by previous proof of results. Show them why they have to listen to you.
The point of the proof of results-section is to do it before you introduce the solution. If you introduce the solution first, they wont take it seriously since they don't trust your credibility.
You can also use a section for showing all the places where you've been featured in and who you've been working with!
Example of Proof of Results
5. Process to Destination
You might already have put focus on their problem and done the storytelling about their pain points. Now it's time to present the Process to Destination.
Process to Destination is about presenting a new possibility. Before this step you've listed all the previous failed attempt and how the customer still struggle - But with this new way you can solve all the problems. A solution they haven't tried yet.
Check out our free bootcamp where you will learn more in-depth about this.
Example of Process to Destination
6. Positioning of Offer
This is how you present your actual offer - The vehicle to reach your goal!
Show them why your solution is the best solution to get to the final destination the fastest, with the least amount of effort, and with the highest probability.
Example of what your offer includes - What they will get when making the order!
7. Price Anchor
Price anchoring is one of the most used methods to increase conversion rates. Price anchoring means you increase the perceived value and then reveal the price - Making it a no-brainer decision to order.
Using a sales funnel for templates, you can start by stating that you normally charges $10,000 per funnel, which makes the perceived value go up towards 10k.
You then introduce the actual offer: the templates. You now tell them that the templates are available for $97 - Meaning it logically is a no-brainer to buy the templates and save a ton of money.
Example of a Price Anchor
8. Proof of Recommendations
Show them what others are saying about you or about your offer you just presented. Especially when using famous or well-known brands as Proof of Recommendations, it will convince the buyer to make the purchase.
Example of Proof of Recommendations
9. Pushback Reflex
Make your offer risk-free for the buyer to lower the bar for them to purchase. By reducing the pressure on them by adding a money-back guarantee or something else that you are comfortable with, it is a bigger chance of them actually making the purchase.
Learn more about this in our free bootcamp!
10. Purpose of the Offer
Explain the reason for your offer. They might be thinking "Umm, how come this offer is this good? What's the catch?".
And that's where you give them reasons for the discount, which could be:
- "It's our birthday today and to celebrate, we are offering you 10% off..."
- "We are opening this new location and all our products are 20% off..."
11. Persona
Why is this offer perfect for them?
Calm your customers' nerves by explaining why your offer is a perfect fit for them!
A great way to do so is by showing them all the niches the offer can be used in.
12. Priority
Make the offer a priority for your customer by adding scarcity. A big amount of leads are on the edge wondering if they should purchase or not, and end up by not purchasing by thinking they come back later or they have this thing they wanna check out first.
You want them to make the decision immediately or else they will miss out!
Example of scarcity
13. Provide the next steps
This is where you answer any questions they might be thinking about, that are stopping them from making the purchase.
Answer the following questions:
- What's included in the offer?
- What are the next steps that needs to be taken?
- How to gain access?
- How will it be delivered?
- How will it be paid for?
- Money-back guarantee
- Etc.
Your customer should now be convinced to go for your offer and product!
Summary
Hope you found this helpful! We have a lot more coming for you on a regular basis that you can check out on our YouTube-channel!
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