It’s easy to generate traffic and leads to your website and sales funnel - If you are a big company with a never-ending budget for running paid ads.
Do you still struggle with your website or sales funnel lacking visitors?
No matter how much effort you put into your site, you might feel that it's impossible to generate enough traffic. Or maybe you've been working a long time and now you finally start generating traffic and leads to your website but still struggle with low conversion rates.
In this article, you will learn how we drive traffic to our sales funnels - And how you can model them to finally succeed with your own funnels and websites.
Why Do You Need Traffic For Your Sales Funnel?
There’s a huge amount of good and valuable content on the internet which makes it hard for you to stand out. The competition is higher than ever and generating traffic is getting more complicated every day.
Let’s take a look at what an increased amount of traffic will get you.
By increasing the amount of traffic to your website and sales funnel you'll get the following:
1. Increased Sales and Conversions
More visitors means more potential customers. With increased website traffic, you have a higher chance of converting those visitors into leads and ultimately paying customers.
2. Increased Brand Visibility and Awareness
When your website receives a significant amount of traffic, it increases your brand's visibility and exposure. It makes it stand out in a crowded market and niche. Especially when people search online, they will recognize your brand and pick it over other less-known brands.
3. Higher Engagement and Interactions
A large number of visitors to your website can result in increased engagement and interactions.
Visitors may leave comments, share your content on social media, or reach out to inquire about your offerings. Especially if your content is providing value, the likelihood of them referring you to others will increase.
4. Improved SEO and Search Engine Rankings
Search engines like Google and Bing consider traffic as one of the factors when determining search engine rankings.
When your website consistently generates a good amount of traffic, it will make your website’s SEO increase as it is seen as a valuable resource and providing value for the visitors.
5. Increased Conversion Optimization
With a large number of visitors, you can start implementing A/B testing to increase your conversion rate more effectively. This way you will get valuable data about your traffic and what they wanna see, what they respond to, and how to start leveraging. A/B split testing is not effective if you only have a small number of visitors.
How to Generate Leads For Your Sales Funnels?
In the beginning, you might have a tight budget and just wanna start generating traffic to your sales funnel without having to use expensive paid ads or Google.
Here are seven free ways to drive traffic to your website or sales funnel without relying on referrals or paid advertising:
1. Search Engine Optimization (SEO)
This is a topic people bring up all the time when discussing how to generate traffic to your websites or Sales funnels.
Start by optimizing your website and sales funnel for search engines. Use keyword research to identify relevant keywords and use them naturally in your content, meta tags, headers, and URLs.
There's a ton of good software for optimizing SEO, such as Jasper, Semrush, and UberSuggest. Focus on creating high-quality content that provides value to your audience and attracts organic traffic from search engines will increase the SEO ranking over time.
2. Social Media Engagement
Leverage the power of social media platforms to promote your website or sales funnel. Create engaging profiles on platforms relevant to your target audience, share valuable content, and actively engage with your followers.
Participate in relevant groups or communities, answer questions, and provide helpful insights to establish your credibility and drive traffic. A good start is to create your own community through a Facebook group as it is quite easy to generate members and traffic for free.
3. Content Marketing
Create compelling and valuable content such as blog posts, articles, videos, or infographics that resonate with your target audience.
Share your content on your website, social media platforms, and relevant online communities or forums. This will attract organic traffic, establish your expertise, and encourage visitors to explore your website or sales funnel.
Content can be created and shared through funny memes, valuable posts, or just relevant tips and guides for your community. It is wise to combine them all and not just focusing on just funny content or only knowledge-packed posts.
4. Guest Blogging
Identify authoritative blogs or websites in your niche and offer to write guest posts for them. This allows you to tap into their existing audience and redirect traffic to your website or sales funnel through an author bio or relevant links within the article.
Ensure your guest posts provide valuable information and align with the audience. It can be hard to join someone well-established or famous - As they want to get something in return as well.
Overall, guest posting is something you see even the biggest bloggers do, such as Adam Enfroy. He runs a successful blog but still puts down a lot of time to cooperate with other bloggers.
5. Email Marketing
Email marketing is a great way to generate traffic for your social media, blogs, websites, and sales funnels. It takes time to gather an email list but once it is in place it will be easy to monetize.
Start by building an email list by offering valuable content or incentives to your website visitors. Once you have a subscriber base, regularly send out engaging emails that provide value, share updates, and direct recipients to your website or sales funnel.
Focus on building relationships with your subscribers before you start nurturing them as potential customers. A bonus with email marketing is the fact that you get really valuable data and statistics from email marketing.
6. Online Communities and Forums
Join online communities and forums relevant to your industry or niche. Actively participate by answering questions, providing insights, and engaging in discussions. Establish yourself as an expert and include a link to your website or sales funnel in your profile or signature.
Make sure you follow the community guidelines and avoid spamming or self-promotion without adding value. A commonly used forum and community is Facebook groups, where you can easily access and use a large number of people for promotion - And they are all niched leads, as they are already in a niched group or community.
7. Promotion and Collaboration
Identify similar businesses or influencers within your industry and explore opportunities for promotion or collaboration. This could include hosting webinars, participating in interviews or podcasts, or guest posting on each other's websites.
By leveraging each other's audiences, you can drive traffic to your website or sales funnel.
Remember to consistently analyze and optimize your efforts based on data and user feedback.
What Tools Are Good For Generating Traffic?
There are endless software and tools out there and still more are coming every day. You just need to try and see what works best for you.
Here are some interesting tools to try out that we benefitted from:
Google Keyword Planner - SEO
SEMrush - SEO and Keywords
PageSpeed Insights - SEO
Content At scale - Content Creation, SEO, Keywords
Jasper AI - SEO, Content Creation, Keywords
Mailchimp - Email marketing
Summary
There are a lot of ways to generate traffic for a website or sales funnel and hopefully, you've gained some tips and thoughts from this article that will help you succeed as well.
Check out our YouTube Channel filled with free content on how to master everything around sales funnels, lead generation, conversion rates, and building a community.
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