Gusten Sun has built 500+ sales funnels. He is one of the leading funnel experts in the sales funnel community with famous clients including Russell Brunson, Tony Robbins, Robert Kiyosaki, Clickfunnels, and many more!
From funnel design, writing copy, generating leads, and optimizing conversion rates.
In this article, we'll cover the advanced funnel design hacks used by Gusten Sun - For free!
You get access to Gusten's own Funnel Templates inside Funnels.so.
Advanced Funnel Hacks By Gusten Sun
Building sales funnels is not only about making lovely designs and beautiful graphics. It doesn't matter how it looks if it doesn't convert your leads into paying customers.
Luckily you will learn the funnel design strategies needed to copy Gusten's funnel strategy.
Keep reading to learn the necessary factors to include in your design.
1. Hierarchy
Hierarchy is crucial when designing websites and sales funnel. The hierarchy shows what's important, what the customer will focus on, and in what order.
Simply, what are the most important parts of your website/funnel and in which order will the customer receive the message to optimally convert.
2. Focus
Your landing page needs to be optimized and well-planned to have a high conversion rate.
By placing the images in the right places, choosing different fonts and font sizes for your headlines, you will be able to convert your leads into paying customers.
Take a look at the landing page below and see how you can use the power of focus to convert your leads!
First your visuals...
The first thing your visitors and leads will notice is the visuals!
...second your headline
...third other elements!
These are simple frameworks how to structure your landing page for optimized conversions!
3. Layout #1
In the template below we've put together the framework for a layout. Further down you'll see the actual implementation.
Structure for your layout - Implementation.
4. Layout #2
Framework - Template.
Framework - Implementation.
5. Step-By-Step
Make it crystal-clear to your leads how they move forward! What steps should be taken? How can they achieve this amazing outcome?
6. Problem with their current business/site/etc.
Point to their problems and painpoints to make sure they realize how much they actually suffer. How much money and success they let slip through!
7. Fonts, Font sizes and Images
As mentioned before, focus is crucial when aiming for high conversion-rates.
Failing to put the right sizes, fonts and structure will make your leads dizzy and they will eventually end up leaving.
Example of implementation of the key point regarding focus. Below you can see they main title stand out, and then by reducing the font size and thickness, you will be able to redirect the focus to the next line or textfield.
8. White space and Padding
You gotta give your brain time to "breath" while going through a landing page, website or blog.
By adding extra space you end up giving a professional look.
Example of implementation of the key point regarding focus. Below you can see they main title stand out, and then by reducing the font size and thickness, you will be able to redirect the focus to the next line or text field.
Example 2 - Framework
Example 3
Below you can see the ugly outcome of a landing page that lacks proper spacing.
9. Consistent Hierarchy
Make sure you keep the same styles, working methods and the core elements in place.
10. Numbers
By adding numbers you will get their attention. Then add data and statistics to build trust.
"$37 proven sales funnels"
"Just $1 per funnel template"
"4,9/5 rating"
Another example where the numbers catch your attention and the build trust through data!
11. Direction - Guiding attention
Use arrows, graphics and people to guide the attention of the visitors. By doing so you will nurture them and lead them through your sales funnel in the exact steps you want.
Graphics - Example where it is very obvious what you should focus on.
People - Example where it is very obvious what you should focus on.
Arrows - Example showing the direction for the visitors.
12. Interaction
Use visuals like video auto-play, GIFs, animations and hover effects to increase the interaction from the visitor.
13. Take a look at Gusten Sun's Huge Funnel Course
To summarize, the package include these huge bonuses!!
Unfortunately the course is closed while working on updates - Check Out Funnels.so To Gain access to a 30-day Free Trial and start playing with all the templates HERE!
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Summary
In this article we covered the basic elements of a sales funnel that will help and guide you when you build your first funnels. Or maybe you struggle with low conversion-rates.
Check out Gusten's Funnel Design Software to see why everyone is talking about it!
Check out our other free valuable funnel lessons on our blog!